Ritual Ads presents, for Applebee's

THE NEIGHBORHOOD
IS CALLING

Original films that make America's neighborhood grill the place every evening ends. Concepted, framed and produced by our studio, ready to screen.

Tonight's Specials :30 Spots Prepared for Applebee's
served hot, straight from the studio

THE FILMS

Tonight's Special
served hot:30 film · sound on · frames below
No. 1

THE WATERING HOLE

A wildlife documentary about your street

Dusk falls on an American neighborhood and a hushed nature-documentary voice tracks the evening migration: porch lights blink on, lawns go quiet, and every path on the block converges on the one place glowing warm at the end of the street. Inside, the documentary goes macro on the real thing: riblets under the heat light, wings mid-toss, a skillet still sizzling. The herd gathers, the watering hole provides.

the sampler
Frame 1 Frame 2 Frame 3
Tonight's Special
served hot:30 film · sound on · frames below
No. 2

PAPER TOWN, REAL FOOD

A handmade pop-up book where only dinner is real

A pop-up book opens and a whole card-stock neighborhood rises fold by fold: paper houses, paper lawns, a paper water tower, paper neighbors sliding toward the glowing grill at the center of town. Then the pages serve dinner, and the food is completely, gloriously real. Real glaze, real steam, real cheers in a make-believe town. The one thing in the neighborhood that is never pretend is what's on the table.

the sampler
Frame 1 Frame 2 Frame 3
see the engine run

THE CREATIVE ENGINE

A demonstration of our Creative Engine, built for Pizza Hut. The same engine cooked everything on this page.

good company in the kitchen

BRANDS WE COOK FOR

Ritual Ads builds creative for the biggest names in American food and drink.

Board frame