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RESEARCH INSTRUMENTAUG 24 2026INTERNAL · UNLISTED

TEN FILMS · READ AT EIGHT FRAMES A SECOND · ONE ATTENTION MODEL · ONE CORTICAL SURFACE · ONE SEARCH · NOTHING HERE WAS MEASURED IN A BRAIN

The film, and its reading.

Pick a film. Eight lanes are proxies built from what each cortical region is known to respond to, edges, motion, faces, bodies, loudness, lagged the way blood follows neurons. The red heat is a trained model of where eyes go. The thin white line is surprise. Beside it, the same film lights a standard cortical surface, 20,484 vertices; switch the source to the twin for the released encoder, one predicted response per vertex per three seconds. 112213

the screening room attention · reallanes · proxy

VOL100

· LANES: EARLY VISION · MOTION · BODIES · FACES · PLACES · SOCIAL · VOICES · HEARING · SOUND · ATTENTION · TICKS ARE DETECTED CUTS · SCRUB THE LANES TO MOVE THE FILM

the cortex surface · reallit by · proxy lanes

1.10

· DRAG TO TURN · SCROLL OR PINCH TO ZOOM · REGIONS ARE DESTRIEUX ATLAS APPROXIMATIONS · THREE CARRY NO LANE AND STAY DARK: LANGUAGE, VALUE, CHOICE · THE TWIN: REAL PREDICTIONS, STILL IN SILICO, RESEARCH USE ONLY

The film, three more ways.

One cortex per three seconds of the film. Then the film as a route through 320 of the studio's finished stills, laid out by a vision model along its first three axes: a fast comet keeps changing what it shows, a slow one holds. Then the first-frame test on our own films: every found clip scored against its own first frame held still, motion worth 0.61 in the motion area and 0.14 in the face area. 31

the film as brains one cortex per three seconds

the studio map embeddings · real

DRAG TO TURN · 320 STILLS · THE FILM'S FRAMES PROJECTED INTO THE SAME SPACE, ONE EVERY EIGHTH OF A SECOND

does motion earn its cost

THE TEST: FREEZE THE FILM'S FIRST FRAME ON SCREEN FOR THE WHOLE RUN, THEN ASK WHICH THE REGION PREFERS, THE FREEZE OR THE MOVING FILM · EACH BAR = THE FILM'S MEAN RESPONSE MINUS THE FROZEN FRAME'S · ABOVE THE LINE THE MOTION EARNED ITS COST; BELOW IT THE FREEZE WOULD HAVE DRIVEN THE REGION HARDER · CLICK A BAR TO PLAY THAT FILM · THE PROXY: THE LANE'S MEAN OVER THE FILM MINUS THE HELD FRAME'S, IN STANDARD DEVIATIONS WITHIN THE FILM

The ideas, made live.

The research this page stands on, each idea rebuilt as a live diagram beside what it means for us. Drag to turn, hover for the numbers, replay when it ends.

What we build, in order.

01
The screening room. Every film we deliver gets its reading beside the human read: lanes, route, surprise, attention, first-frame gain. This page, from the pixels we already own.
02
The whole-brain twin. Replace the proxy lanes with the published encoder that takes video, sound and words and predicts this exact surface. Same page, real predictions, still in silico, research use only under its license, a 28 to 32 gigabyte working set.
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03
The validation. Before a single reading touches a client choice: readings against observed outcomes, on our own films, with the correlation published on the page. Nothing ships past it.
04
The scorer seat. A portfolio's outcome data in the judge's chair, ranking variants before spend, never choosing them. The loop with a judge that has been to market.
05
Never. A twin that gates a film. A claim about persuasion. A claim about the subconscious. Optimizing a person instead of an idea. The twin diagnoses. Culture decides.

Sources.